Daily entries from the 17th century London diary
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“Trade cards of the 17th century are extremely rare and our familiarity with them is largely due to the collections of Samuel Pepys and John Bagford.”
[APLEFORD, Richard.] [ EARLY ILLUSTRATED TRADE CARD ] Richard Apleford, Hosier, at the Black Spread-Eagle, at the West-end of St. Paul’s in Ludgate-street, London, sells all sorts of silk, worsted and woolen hose, and all sorts of worsted and woolen stirrups and socks … flannel wastcoats, drawers, and petticoats, of all sizes … sashes for ministers … burial crape, and dresses for the dead; and all other sorts of hosiers wares, both whole-sale and retaile; at very reasonable rates. [London] 1701