Daily entries from the 17th century London diary
L&M identify him as a "shopkeeper in Pope's Head Alley". (Footnote to 11 Feb. 60/61)
Thence I went to the Pope's Head Alley and called on Adam Chard, and bought a catcall there, it cost me two groats.
Pepys himself: http://www.pepysdiary.com/diary/1660/03/07/
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